The Promotion Marketing Association has created a retail marketing council to provide education and information on issues affecting all aspects of retail.
Robin Blunt, VP-promotions and retailer marketing for Simon Brand Ventures, has been named to chair the council.
The council provides its member companies with the opportunity to share ideas, discuss common concerns, and represent their views within the general PMA membership.
The PMA’s additional councils include: couponing, customer relationship management, entertainment marketing, event marketing, government/law, interactive promotions and product sampling and demonstration.
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