Deliverability consultancy Pivotal Veracity is calling for e-mail marketers to take a five-question survey on volume, frequency, open and click rates.
Yeah, yeah. This is the same newsletter that published a story headlined: “Why E-mail Benchmark Studies are (Mostly) for Idiots.” However, the article never said the studies are not interesting, or that they’re useless—just mostly meaningless except in terms of general trends.
So far, 49 marketers have responded to the survey, which isn’t enough to mean anything. However, a pattern is beginning to emerge.
Two thirds of respondents said their e-mail volume was either slightly or much higher in 2006 compared to 2005. At the same time, just under a quarter, or 12, said their click rates are slightly lower, while about 22 percent, or 11, said click rates are about the same.
Surprisingly, 38.8% or 19 of the survey respondents said they have no idea how their conversion rates in 2006 compared to 2005.
How did your 2006 holiday e-mail stack up to 2005? If you’re like the 19 in the conversion-rate question above, maybe we should ask: “Do you even know?”
Take the survey here http://www.surveymonkey.com/s.asp?u=872353050554
The survey will remain live until Sunday night. If enough people respond, the results will appear here next week. If not enough people respond, we’ll just pretend we never mentioned it, ok?
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