New developments occurred in the social commerce space this week. On Oct. 6, Pinterest announced it has added several features to make shopping on the platform easier, including a new way to create shoppable videos, opportunities for creators to tag brands they want to collaborate with and the ability to promote a brand’s values, such as adding labels like “women-owned” or “eco-friendly business,” according to reporting from AdExchanger.
For shoppable video, merchants can pull in many products from their catalog feed automatically through a tool called Slideshow for Collections. Creators can tag a brand or products and promote an ad through an Idea Ads with Paid Partnership feature. And sellers can become Verified Merchants to showcase their affiliations.
The differentiator Pinterest is going for relates to its focus on discovery and capturing intent as opposed to facilitating transactions. It hopes to a play a role in “bridging upper-funnel discovery and bottom-of-the-funnel purchases.” By emphasizing shopping rather than merely buying, the platform aims to create more of an experience. For more details on Pinterest’s new features, read on in AdExchanger.
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