PhotoWorks has selected Mal Dunn Associates Inc., Brewster, NY, to manage its 558,800-name mail order file and its package insert program.
Photoworks, formerly Seattle Filmworks, has added a number of services to its photo-finishing business, including digital processing, pictures on CD Rom and e-commerce of photo products at http://www.photoworks.com.
Some 75% of these buyers responded to a catalog mailing, and the remainder have given their postal address online. They are proven buyers, according to the list manager.
The file also features selections such as last-one- and last-three-month buyers, digital camera user, buyers of pictures on CD Rom and definite online presence. The base price is $70 per thousand.
For the package insert program, 297,000 pieces are mailed annually. The price is $60 per thousand.
ALC of New York had been the manager of the file and the PIP.
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