Petco Enhances Loyalty Marketing Program

Posted on by Chief Marketer Staff

Petco Animal Supplies, San Diego, will increase the benefits of belonging to its two-year-old Petco Animal Lovers Save (P.A.L.S.) program.

The company is planning a new “Free Food” offer as part of the existing program. Starting June 25, P.A.L.S. members will receive a credit for each bag of premium dog or cat food they purchase. If they acquire 10 credits within a 12-month period, they will receive a coupon for a free bag. Purchases are tracked by the company’s chain-wide database, and are recorded when a member runs a membership card through a scanner.

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