SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest,

Seth Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, “Survival Is Not Enough,” with a forward, oddly enough, by Charles Darwin. Godin founded interactive direct marketing company Yoyodyne, which Yahoo! acquired in 1998.

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