Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp. withdrew from the deal last month.
The AIDS Research Alliance of America has signed as the charity sponsor.
DaimlerChrysler cancelled its Dodge sponsorship after receiving complaints from Dodge dealers, female buyers and women who work for Chrysler about the show involving scantily-clad women.
The Lingerie Bowl is a game of contact football between 26 women to air on pay-per-view television during halftime of Super Bowl XXXVIII. The game airs Feb. 1.
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