Pan Am, the travel fashion goods manufacturer that used to be an airline of the same name, will celebrate its 80-year anniversary by hosting a celebrity gifting suite Sept. 8-9 at the Bellagio Hotel & Casino in Las Vegas.
The suite, coinciding with the MTV Video Music Awards, aims to introduce the Pan Am brand to a younger generation with its limited-edition Pan Am/Marc Jacobs bags, released exclusively in May by Marc Jacobs boutiques worldwide. Invited guests will be given the signature bags.
The Pan Am brand re-launched in the fall of 2006.
Sponsors of this event include Sonobi Public Relations, SIRIUS Satellite Radio, Coby, Every Man Jack, Schick, Ragdoll, Russel Stover, Hpnotiq, NUVO, Monster Cable, Inkslingers, Cielo, vitaminwater/smartwater/energywater, and Goodyear.
MTV has partnered with Pan Am to help auction two autographed Pan Am/Marc Jacobs signature bags, with all of the proceeds donated to the National Multiple Sclerosis Society. Bidding for the bags will begin on eBay on Sept. 14.
The swag suite is being coordinated by Sonobi Public Relations, Pan Am’s public relations firm.
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