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Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 23, 2018 Tech Brands Go Beyond Short Form Video Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content. More… SPONSORED BY: Discover the Future of B2B…
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.
Back in 2016, Facebook admitted that it had inflated numbers, but the plaintiffs claim it was inflating the numbers long before that.
Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies
In this new special report Sponsored by Lytics, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.