Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 24, 2016 Past Unilever Campaigns Drove Move to End Stereotyping Women A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing. More……
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 23, 2016 The Challenges of B2B Email Engagement Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon. More… SPONSORED BY: Get…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 21, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.View the case studies,…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 17, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala. More… …
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 16, 2016 Live From PROMONext: Heineken is the Beer of Cities A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold. More… SPONSORED BY: Results…
When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 14, 2016 What Springsteen Knew About Marketing Automation When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might…
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.