VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

CM Weekly for The Week of February 10, 2019 Hello, and welcome to the second installment of our new weekly newsletter. This week, we’re shaking off the coma from the lowest-scoring Super Bowl in history and turning our attention to the brand activations that stood out from the crowd. While millions of Americans were tuned…

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.