There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate...
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”
MillerCoors is spending a cool $100 mil to let you and I know that their beer "tastes great." Oh, and that it's better tasting than Bud Light. Personally, I don't like either. I prefer Blatz over Lite and am more of a dark beer snob to begin with. I ...
You want to know what I thought about Super Bowl XLIII? Of course not, but I'm going to give you my point of view anyway. Some players may be in for a huge marketing payday, some advertisers could have done something better than spend $3 million for ...
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.
As an indicator of how tight the economy is, even beer sales are down. "Brewing is traditionally seen as a defensive industry during a recession but SABMiller's numbers (down 2.3%) suggest that may not be the case this time around, especially in emerging ...
While many brands are keen to make "friends" via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here's what brands need to do to make to most of their social experience.
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.
MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”
Yes, Virginia, that is a beer in Santa’s hand, and no, the Center for Science in the Public interest isn’t happy about it