Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch, will retire from that post at the end of this year.

The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week

The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.

Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda.

My first trip in years to Sea World in Orlando, FL, was an eye-opener. It was great fun and very educational, but you can't miss the Budweiser Clydesdales

Labatt and Exponentia have introduced a live, interactive National Hockey League prediction and trivia game intended as a companion for fans while they watch real NHL action.

The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing.

Anheuser-Busch’s Bud Light brand has signed a three-and-a-half-year deal to sponsor the Ultimate Fighting Championship mixed-martial arts league, the companies revealed last week

Anheuser-Busch will add a lime-infused extension to its popular Bud Light product line this summer.

Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads.