The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House." The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup…

At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to...

Subway and Bud Light have signed on as sponsors of the first USA 7’s Rugby Collegiate Championship Invitational

Skin and beauty care brand Nivea last week signed a deal to become the title sponsor of the AVP Pro Beach Volleyball Tour

Mega advertising spender Anheuser-Busch is reeling as if it is dealing with a hangover from consuming too many of its light barley pops: Bud Light. It seems that in 2009, its shipments for Bud Light fell 2.5%. It is the first-ever negative sales year ...

What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?

Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads

And you thought that simply drinking too much created a bad headache hangover? Anheuser-Busch InBev is responding to complaints and is dropping its

Bud Light Lime, which was introduced to Canada earlier this year after a wave of grassroots social-media petitions that included five different Facebook pages, is rewarding its Canadian Facebook fans with a summer music giveaway