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Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.

Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…

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The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House.” The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup as Bud filmed their lives and produced a number of shows for its YouTube channel. Now a similar casting call can be heard pinging around the world for Bud’s latest iteration of “Bud United” called “The Big Time.” This time, the brand is offering fans unprecedented access to live their dreams in very active ways through Bud’s sponsorships of its various entertainment, lifestyle and sports properties.

At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to…

Subway and Bud Light have signed on as sponsors of the first USA 7’s Rugby Collegiate Championship Invitational

Skin and beauty care brand Nivea last week signed a deal to become the title sponsor of the AVP Pro Beach Volleyball Tour