Search Results for: loyalty

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.

With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

If you

Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com

Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012: