Search Results for: pop-up

  • The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services

    This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways.

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  • SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists

    SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

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  • Nostalgia Marketing

    A widespread longing for the “good old days” has opened up ample opportunities for brands to craft nostalgic experiences that tap into consumers’ fondest memories. Millennials and Gen Z, in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and […]

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  • Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

    Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) […]

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  • SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up

    A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FX’s The Wreckage activation had a chance to step inside and uncover details from the upcoming “Alien: Earth” series, a prequel to the 1979 film “Alien” that started the franchise. Before receiving credentials and instructions to enter, participants […]

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  • SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

    It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to […]

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  • Parking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus

    From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce […]

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  • SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation

    Lush Cosmetics has deep roots in activism, even billing itself as a “campaigning organization fronted by a soap shop.” And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the […]

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  • The Brief: Blizzard Banks and GlowUp Studios

    This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios.

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  • Bubbles

    Bubbles bring joy to any occasion from the way they float to the act of popping them. It’s why Skincare brand CeraVe replicated the experience in its “Soap POPera” game where attendees who stopped by its Drama Free Cleansing Tour last summer “popped” bubbles to win prizes. But CeraVe isn’t the only brand tapping into the […]

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