We're just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff--Super Bowl marketing campaigns!
SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.
Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling.
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Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what's happening across all things Super Bowl marketing. Check out this week's latest headlines here.
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...
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