CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.
New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.
CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate. He talks about the transformation and how his team is getting the word to consumers.
ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.