A sound data management strategy is critical as the landscape becomes more complex.

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

CM Weekly December 15, 2019 Did you hear about the girls who made a TikTok video immediately following a disastrous-looking car crash? That’s right, making a video on the social platform was more important than, say, exiting the overturned vehicle. The popularity of this social media phenom is no joke. We explore how marketers can…

The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

CM Weekly December 8, 2019 I take issue with critics of the now infamous Peloton ad who claim it’s unrelatable. A past boyfriend once gifted me a three-month CrossFit membership out of the blue. True story! (Also true: We are no longer a thing.) Certainly, not everyone can relate to the thrill of riding a…

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.