SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that...

Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others.

PageRank has garnered a lot of attention, and the continuous updates to PageRank seem to indicate that things are going through a slight change. Sites that were once ranked lower have risen, while sites that used to be

By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.

I still remember the thrill of my father bringing home our first VCR. The features were dizzying - would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did...

Last week, Yahoo! admitted that Google has a stranglehold on the search engine market and that they can not do anything to change that. Essentially, they announced that they were content with being #2 in the search engine

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to...

As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.