What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so.

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

Natural search optimization (NSO)—also called search engine optimization, or SEO--is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible

As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

A few weeks ago, I presented myself with a challenge - to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face known as the Google...

The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid…

Chicago--No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those…

Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,