Search Results For: content marketing

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But

Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment

Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is

Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

U.K. agency seeks greater competition in Britain’s postal services marketA FUNNY THING HAPPENED on the way to the market. Just when everyone in the United

Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going