As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I'd first encountered

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Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching

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App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

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First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 ("A Quiet Rise to the Top," Nov. 15, 2000). But

Wenda Harris Millard, one of DoubleClick's top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment