Once Bitten, Twice Buy? Online retailers vow to avoid the mistakes that plagued the 1999 holiday shopping season.The dollar remains strong, shoppers are

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,

Entertainment marketers respond to FTC complaints about targeting kids.Entertainment marketers may face federal regulation if they don't convince the

Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT'S LIKE getting a notice from the Internal Revenue Service

E-mail marketing suits Zoots' search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

Adventure travel agency Away.com's customers didn't want to escape marketing e-mail - they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

INSTANT RECOGNITION The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes