As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 22, 2017 Shopping Around the Clock Thanks to the proliferation of tech and the fast-paced world consumers live in, shopper marketing are making significant changes to accommodate the changing needs of consumers with a new playbook. This is the second in Chief Marketer's…

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.

The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.

Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.

A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000…

Catch up on the most widely read articles from July.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.