Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 8, 2017 T-Mobile’s CMO on Going Deep with the Home Run Derby After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More…   SPONSORED BY: Join…

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 4, 2017 Education is the Focus of Nestlé Waters New Pure Life Campaign Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty. More…   SPONSORED BY: The Marketing Technology Conference of the Year…

The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!

Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 28, 2017 Here Comes the Bride, All Dressed in One-Ply More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces. More…   SPONSORED BY: The Marketing Technology Conference…

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.