From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…   SPONSORED BY: The Marketing Technology Conference of the Year…

Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 25, 2017 MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More…   SPONSORED BY: Join Us at…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 11, 2017 Nex-Gen Influencer Marketing This is the first in a series of Interactive Special Reports. Learn how modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.   More…   SPONSORED BY: Join Us at EventTech!…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 23, 2017 It’s Not Too Late—Marketing to Millennials 2017 is On-Demand Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our first virtual event. More…   SPONSORED BY: Marketing that Really Leads to Sales Free On-Demand…

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.