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Chief Marketer This Week July 14, 2017
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees. More…
 
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5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have had a major impact on the way marketers target and communicate with them. Here's what they're letting you know. More…
 
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Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase and happiness. More…


Key Points from Mary Meeker's 2017 Internet Trends Report
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video. More…
 
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4 Ways to Launch a Campaign on a Tight Budget
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget. More…


Mattress Startup Casper Disrupts with Hacks, Fake Photos and Chatbots
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year. Ideas to steal here!  More…

 
 
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LRP Publications, Horsham, PA

Marketing Manager - HR Conferences
LRP Publications, Horsham, PA

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Armstrong Pumps, Inc., Toronto, Canada

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CenterPoint Energy, Minneapolis, MN

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MaxPoint, Morrisville, NC
 
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