| Email Optimization | Forming a True Sales-Marketing Partnership |
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July 27, 2017 |
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Creating B2B Content That Connects
When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose. More…
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Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means. More…
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| Join Us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. Lowest rates available now through July 28. |
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3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps. More…
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More…
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| Join us at EventTech! |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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| Job Opportunities |
Senior Marketing Manager, Merchant Value and Communications
American Express, New York, NY
Sr. Product Marketing Manager, Networking
Hewlett Packard Enterprise, Santa Clara, CA
Global Integrated Marketing Manager
HP, San Diego, CA
HP 3D Printing – Regional Marketing / Channel Marketing Manager – Americas
HP, Atlanta, GA
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NEW EVENT! B2B Connect to Convert
Join us in NYC Aug. 21-23 for B2B LeadsCon's Connect to Convert and learn the latest trends in content marketing, lead gen, ABM, attribution and more!
WINNING CAMPAIGNS! 2017 PRO Awards
Visit our "look book" of the best B2C and B2B campaigns of the year and get ideas to steal from the 2017 PRO Awards winners.
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