Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 5, 2017 30-Days of Prizes is Big Win for Dremel For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis. More… SPONSORED BY: How to Build…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 1, 2017 Tips for Agency Owners to Reach that $1 Million Mark New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops. More… SPONSORED BY:…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2017 Whirlpool & Firestone Building Products’ B2B Live Event Tips Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert last week. More… SPONSORED BY: Reach Over 1.5+ Million Active B2B Buyers with Seton &…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 29, 2017 B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More… SPONSORED BY: The Marketing…
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 25, 2017 Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More… SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 leading…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of…
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.