Search Results for: influencers
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Cynopsis: Esports
10/19/22: Updates on the Call of Duty League 2023 season
Thursday October 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Updates on the Call of Duty League 2023 season: The Toronto Ultra will host Major V, and the qualifying stages for Majors will consist of three weeks of online gameplay, during which each team will play five games. […]
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Cynsiders
Meeting Consumer Demand with Real-Life Gender Representation
A SeeHer Series Advertising has long held the power to influence and shape cultural perceptions. As consumers’ awareness and expectations of gender equality increase, having predictive drivers of success becomes even more critical. In a breakthrough partnership, SeeHer and multinational market research firm Ipsos have released their first joint white paper, Strive for More. The […]
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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Cynsiders
Speciale Edition: Univision’s Game-Changing Solution
A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]
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Cynopsis: Esports
10/13/22: FIFA kicks of Roblox ball
Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]
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Cynsiders
Measuring the Success of Women’s Sports Programming
A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]
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Cynopsis: Esports
10/06/22: GAMURS big move; DreamHack’s Atlanta plans; Fandom gets huge
Thursday October 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Yesterday saw more big news from GAMURS, the gaming, esports, and entertainment media network, which announced a $12M Series A round to expand on growth model. The raise was co-led by Elysian Park Ventures, the private investment arm […]
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Cynopsis: Esports
09/29/22: Gen.G’s Mobile Units
Thursday September 29, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Big swerves from Gen.G, which is partnering with motor oil brand Mobil 1 to launch a “joint, first-of-its-kind Rocket League program” titled Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its […]
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Events
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.