CM Weekly August 16, 2020 This week our minds are on resiliency. With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that…
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…
CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
CM Weekly August 2, 2020 Consider this stat: According to a Chief Marketer survey fielded in February and then again in late April and May, the number of marketers who said budgets were increasing in 2020 dropped by 30 percent. It’s just one of the sobering statistics from our new COVID-19 Marketing Outlook. The research…
CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.