Coca-Cola North America has launched a music program that is available to download for free to file sharers.

The National Basketball Association inked an 11-year merchandising partnership yesterday that will make Adidas the official uniform and apparel provider for the NBA, the Women's National Basketball Association and the NBA Development League beginning with the 2006-07 season.

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

Subway restaurants is breaking into new territory with a new dinnertime-theme campaign and online vignettes geared to get consumers thinking about the chain beyond the lunch hour.

WAL-MART STORES: has promoted Lawrence Jackson to...BIG TENT ENTERTAINMENT: and Australia-based licensing agency Gaffney International have teamed up in...

The Coca-Cola Co. has teamed with Smartphones Technologies in a licensing deal to deliver Coca-Cola branded content to cell phones.

On Monday, Claria (formerly known as the adware company Gator) released the beta version of its PersonalWeb, which will be an Internet tracking application that uses behavioral targeting to deliver relevant ads and content to...

STARBUCKS: officially marked its first foray into the movie business Tuesday kicking off...LIPTON: will debut five new tea flavors this month under...PROCTER & GAMBLE: Cincinnati, is consolidating database management for...TRAVELOCITY.COM LP: and AOL said yesterday that the...

The kids’ do-not-e-mail juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications is grinding to a halt—at least for now. A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa,…