![Crocs Come as You Are](https://chiefmarketer.com/wp-content/uploads/2018/03/crocs-come-as-you-are-850-160x125.png)
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More… SPONSORED BY: Free Webinar: Turn Direct Mail…
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 13, 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More… …
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 2, 2018 Stacy's Pita Bags Celebrate Women's History Month Stacy's Pita is showing its support for Women's History Month through unique packaging. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a global spotlight…