| Email Optimization | Forming a True Sales-Marketing Partnership |
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March 13, 2018 |
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Future CMOs
What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More…
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| The PRO Awards Is Accepting Entries Through March 15 |
| Each year, the PRO Awards shines a global spotlight on the power of brand activation and promotion marketing. This year’s PRO Awards features 33 categories including several that are new such as Best Use Of AI/VR/AR, Best Corporate Social Responsibility Campaign, and Best Campaign Targeting Gen Z. You can’t win it if you’re not in it, so submit your entries today! |
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A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on how the AI-enabled app, Cheetos Vision, came to be. More…
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Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions. More…
3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award
With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular. More…
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| The Event Marketer’s Guide to Festival Marketing |
| Join us on March 21 for a FREE online conference designed to equip you with the intelligence you need to choose the right festival platform, engage today’s festival attendees, extend sponsorship reach and more. Reserve your digital seat today! |
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Top 5 Digital Trends Impacting Your Business
Digital is reimagining and reinventing every aspect of how businesses operate. Learn how these trends will affect you. More…
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind to sell the 2018 Camry. More…
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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