Many marketers are treading gingerly around the notion of adding a blog to their Web site. But don’t count online jewelry retailer Ice.com among the pussyfooters. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.

HERE'S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out. The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman's hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

HBO is boosting the upcoming season of The Sopranos with an interactive map of New Jersey that will highlight key points from last season's storyline.

The Federal Trade Commission is considering using publicity to dissuade advertisers from using adware and spyware programs that install software serving pop-up ads on users’ browsers automatically.

Marketing Firm Razor Media LLC Launches Online Ad Network ClickAdix.com, offering Advertisers and Publishers a Flexible, Full-Featured Solution For Maximizing Traffic And Increasing Revenue.

I still remember the thrill of my father bringing home our first VCR. The features were dizzying - would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did...

Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising...

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

Women perceive personalized direct mail envelopes in a more favorably than men, according to new national survey finding released by the Envelope Manufacturers Association Foundation (EMAF).