The rich are not like you and me: They have more loyalty program points. The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5…
A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a
Millard Group Inc. has been chosen to oversee the MacWorld list group. The appointment includes the 292,700-name active subscribers file, in addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld Enhanced database (287,700) and the MacWorld E-mail Address database, with 61,100 postal and e-mail addresses.
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers
In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)
FR Lewis Financial Services Inc. has named Dalai Group as its agency of record.
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown.
Search is big these days, no doubt-- big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine…
Diet Pepsi is out with an under-the-cap promotion that offers players "Movie Bucks" good toward admission to a movie.
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of...