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Chief Marketer This Week March 30, 2018
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More…
 
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Free Webinar On Demand: New Action Steps for Killer Conversions
Join Chief Marketer and Maropost for "New Research Reveals Action Steps For Killer Conversions” and learn what other sales and marketing professionals are focusing on and how they’re going to achieve their goals. Watch Today!
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members. More…
 
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Free Webinar On Demand: 10 Tips For Creating Great Webinar Content
Join Chief Marketer and ON24 for "10 Tips For Creating Great Webinar Content” and learn some tips for creating impactful webinar content that engages audiences and results in more highly qualified leads. Watch Today!
Heineken “Lighter is Better” Spot Gets Panned
Heineken pulled a new TV spot this week after offending untold numbers of people. More…


Coca-Cola is no Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy. More…
 
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Free On-Demand Webinar On Artificial Intelligence For Marketers
Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, for this On Demand webinar to understand how AI empowers marketers to engage smarter, grow revenue, and save budget.
What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience. More…


B2B Connect to Convert Call For Speakers Open Now
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston. More…

 
 
Job Opportunities

Digital Strategy Marketing Director, Imaging
General Electric, Waukesha

Digital Solutions Marketing Manager
General Electric, Wauwatosa

Commercial Marketing Manager
General Electric, Milwaukee

Mid-Level Associate Lawyer
Peikoff Mahan Law Office, New York, New York

Foundry Sales & Marketing Manager
Green Diamond Performance Materials, Riddle, OR

General Manager, National Symphony Orchestra
National Symphony Orchestra, Washington, Dist. Columbia
 
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