With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage.

In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times

Blast Advanced Media, a Web site optimization and online marketing agency, has hired Dana Lookadoo to serve as its VP and online marketing director.

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality

A message from Chief Marketer.     It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report   Download the full eSpecial Report It Matters What They Think     Executive ...

Cashtactics.net, the online leading PPC and CPA marketer, and Karaktr Media, the online leader in product development and marketing in the health and wellness space have joined forces this summer to launch the biggest contest of 2009.

Vantage Media Taps Search Engine Marketing Veterans For Business Development

It's no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.

The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author's attending a talk given by Even Weaver, one of the micro-publishing site's lead engineers. Looking over...