Closing the digital divide is one of the largest opportunities marketers have today..

Nearly half of all respondents to a recent survey conducted by Forbes said that search engine optimization is the most effective online marketing tactic for generating conversions online.

Mobile users, especially younger ones, are sending and receiving text messages at a frenetic pace, according to various sources.

Admittedly, we still don't understand what the "1 Simple Rule" being touted by many flogvertisers actually is. Every time we see the line, "1 Rule to Weightloss: Obey" or its related iterations, all we think of is Andre the Giant...

In Part 1 of the World of Free, the emphasis was on doing what we like to do because we're not as smart as you. Perhaps it's because we never went to business school and are still trying to make up for it. Regardless, we find it...

The fact that marketers have placed a bigger emphasis on ROI during the recession is nothing new, but new data published by PROMO magazine offers a unique peek into this trend.

It’s no secret in the Internet marketing world that Google is the search engine powerhouse. However, because of this, it means greater competition and higher Cost Per Clicks.

LinkValu Affiliate Network announced the launch of a program that will award bonuses to new affiliates who sign up at www.LinkValu.com/publishers.asp between April 21 and June 15, 2009. The announcement was made at ad:tech San Francisco at where LinkValu was a sponsor of the Affiliate Summit Beer Garden.

I'm very bad about getting my mail.

Here’s a list of 7 tips that are sure to make your next e-communication more relevant, simple and ultimately more effective