Search Results for: experiential marketing

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.