Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 29, 2018 Visa Starts a Conversation with Millennial Women About Money Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money. More…   SPONSORED BY: 2018 Experience Design &…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 26, 2018 The Rise of CGI Social Media Influencers What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. More… SPONSORED BY: Find New Opportunities & Improve…

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!