By the Dozen
Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated
Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's
Who says it's unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002
1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the
1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo
Miller Brewing Co., Milwaukee, and Westport, CT-based Allied Domecq tipped their glasses to a $50 million development and marketing pact that will produce
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
The marketing team at 7-Eleven just couldn't wait until July 11 to get the chain's 75th birthday party started. And with good reason. The world's largest
American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn't view the brand