Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

Dole Food Co., Westlake Village, CA, last week broke a "myGreen$" continuity program offering more than $400 million in incentives. Forty-two million

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events

Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the

GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary

THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there's lots of local mom and pop repair shops listed

Editor's Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March