Pop star Shakira will headline Delia's spring campaign, gracing not only the cover of its catalog but a cross-promotional effort involving the teen marketer's

Best Buy's new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor

Toys “R” Us and McDonald’s Corp. unite this month on a holiday program worthy of the term “cross-promotion.” Through December 27, Happy Meals feature

Toys Us and McDonald's Corp. unite this month on a holiday program worthy of the term Through December 27, Happy Meals feature one of eight miniature

Clip Strip The new Cobra Strip all-purpose desktop holder, manufactured by Stamford, CT-based Jornik, keeps messages and memos (and pens) right where

There's one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000

Nothing is easy these days. And that's a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.

It's a busy time of year for the marketing elves at Dr Pepper/Seven-Up. The Plano, TX-based beverage marketer started its Christmas shopping early this

It was tough making those first phone calls the week after Sept. 11 as I set about writing this month's feature story. How could I possibly ask people