The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to master one-click purchasing capabilities as…

Google recently announced that it would delay cookie deprecation until 2023, which means that marketers preparing for an alternative to digital measurement and attribution were gifted extra time to find and implement solutions. However, brands should make use of the extra time they’ve been granted, according to a column in AdExchanger from Mario Diez, CEO…

CM Weekly July 18, 2021 Consider this sobering stat: Gartner’s annual CMO Spend Survey released this week, which polled 400 CMO and marketing leaders in North America, the UK, France and Germany, revealed that marketing budgets fell to 6.4 percent of company revenue in 2021, down from 11 percent in 2020. The study suggests that…

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Data points supporting the experiential marketing industry’s comeback.

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

CM Weekly July 11, 2021 Barbie has come a long way in her 60-year history. Through adapting to digital gaming, streaming video, apps and other media that could have threatened sales of the brand’s old-school, low-tech core products—dolls and their accessories—Barbie has managed to increase its sales during the pandemic and beyond. By a lot.…

A look at how the CDPA and CPRA differ--and what’s covered under each law.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.