There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…

How marketers can prepare for the demise of third-party cookies.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

CM Weekly May 2, 2021 Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework that requires permission from the user to enable tracking, finally arrived this week. Consumers must now opt-in for each individual app they use. And with estimated opt-in rates looking paltry (around 20-30 percent), targeting audiences effectively just became…

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

CM Weekly April 25, 2021 According to The Harris Poll research conducted for Sprout Social, 45 percent of business executives surveyed anticipate that their social media marketing budgets will increase significantly over the next three years, with 47 percent more expecting at least a slight increase. Moreover, 58 percent said they expect social to become…

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

CM Weekly April 18, 2021 Marketing stories related to the economic repercussions of the pandemic are not in short supply. As consumer behaviors shifted, many companies floundered—and promptly pivoted. Others, particularly CPG brands and businesses that were considered essential, experienced increased demand. But those in the latter category still had their work cut out for…