Tips for pinpointing a specific niche podcast idea that your brand can speak to.

The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.

CM Weekly August 15, 2021 Salesforce released its State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s…

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.  

CM Weekly August 8, 2021 Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years ago, dropped a new product last month—chicken nuggets—as a declaration of peace and…

A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

Considerations for retail marketers when engaging consumers on their mobile devices.

When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now

CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…