456 results for: Marketers on fire brands on fire

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Football Fantasies

|  by Chief Marketer Staff

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

Results Rule!

|  by Chief Marketer Staff

It's a good time for the promotion business.It's a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

BRAVE NEW WORLD

|  by Chief Marketer Staff

Unless you've spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

At Retail

Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

KERRY’S CREW

|  by Chief Marketer Staff

The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

Beating the Bushes

|  by Chief Marketer Staff

Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the

At Retail

|  by Chief Marketer Staff

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing





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