Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in

One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a

When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists

Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning

A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,

Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

iVillage Inc., in response to feedback from its visitors, plans to eliminate pop-up advertisements on its network of sites by the end of the third quarter

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September