Search Results for: pop up shop
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Soft Goods Propel Hard Drives
WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers
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By the Numbers
New names rise to the top of the rankings, some on the strength of their campaign work, others through steady growth.
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I.D. CHECK
There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.
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Updraft
The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed
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Agencies
Call it a Win!
It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.
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News Briefs
OLD NAVY: San Francisco, named Deutsch, Los Angeles, to handle its $181 million advertising account. Deutsch is first agency of record for the Gap division,
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Pearl Izumi Serves Up Free Lunch
Cycling and running apparel manufacturer Pearl Izumi will give consumers who buy a pair of 2004 Pearl Izumi running or cycling shoes a free Pearl Izumi
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Agencies
Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to
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Pressing On
Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,